Privacy Policy & Cookie Policy
1. Privacy Policy
At Qm Digital Agency ("We", "Our", or "the Agency"), we respect the privacy of our users and clients and are committed to protecting personal data collected through our website (qmdigitalagency.com).
1.1. Information We Collect
We collect information in two main ways:
- Directly provided information: Data gathered when completing contact forms ("Get Started", "Schedule a Call", proposal/quote requests). Includes: first name, last name, business/personal email, phone number, company, job title, and project details.
- Automatically collected information (Browsing Data): Technical data automatically collected such as IP address, approximate geographical location, browser type, operating system, device type, pages visited, traffic sources, and interface interaction.
1.2. Purpose of Processing
Collected data is used for the following legitimate purposes:
- Commercial & Client Management: Process inquiries, schedule strategic consulting calls, and deliver formal service proposals.
- Analytics & Experience Optimization (CRO/UX): Analyze user behavior to optimize site usability, architecture, and conversion rates.
- Marketing & Behavioral Advertising: Measure campaign performance and serve tailored advertising across third-party platforms (Google Ads, Meta, LinkedIn).
- Security & Fraud Prevention: Ensure proper server performance and protect against unauthorized access or cyber attacks.
1.3. Third-Party Data Sharing
We do not sell personal data. However, we share data with specialized technological service providers under strict privacy compliance:
- Google Analytics 4 & Google Ads: Traffic analysis and ad conversion attribution.
- Meta (Facebook Pixel): Conversion measurement and B2B retargeting campaigns.
- LinkedIn Insight Tag: Corporate account identification and advertising analytics.
- Hotjar: Anonymous user session recordings and heatmaps for UX optimization.
1.4. Your Privacy Rights (US / California CCPA & Europe GDPR)
Depending on your jurisdiction, you hold the following rights:
- Right to Access / Know: Request details about what personal data we collect, sources, and purposes.
- Right to Delete: Request permanent removal of your data from our systems.
- Right to Opt-Out ("Do Not Sell or Share My Personal Information"): Direct us not to use your data for targeted cross-context advertising or sales.
- Right to Non-Discrimination: You will not receive altered service or pricing for exercising your privacy rights.
- Global Privacy Control (GPC) Support: Our website automatically honors GPC signals broadcast by your browser to opt-out of marketing cookies instantly.
How to Exercise Your Rights
To request access, modification, or deletion of your personal data, contact us at: [email protected].
You may also update your cookie preferences at any time using the "Cookie Preferences" or "Do Not Sell or Share My Personal Information" link in our website footer.
2. Cookie Policy
This Cookie Policy explains how tracking technologies and state storage function across qmdigitalagency.com.
2.1. What Are Cookies?
Cookies are small text files stored in your browser when visiting a site. They allow us to remember information about your visit, such as language preference or consent status, making your next visit smoother.
2.2. Audited Cookie Inventory
| Category | Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|---|
| ESSENTIAL | qm_cookie_consent |
Qm Agency | Stores user privacy preference choices. | 1 year |
| ESSENTIAL | PHPSESSID / CSRF |
Qm Agency | Maintains secure sessions and prevents CSRF attacks. | Session |
| ESSENTIAL | qm_lang |
Qm Agency | Stores selected website language (ES/EN). | 1 year |
| ANALYTICS | _ga, _ga_* |
Google Analytics 4 | Differentiates users and logs anonymous browsing metrics. | 2 years |
| ANALYTICS | _hjSessionUser_* |
Hotjar | Stores unique user ID for heatmaps. | 1 year |
| MARKETING | _fbp, _fbc |
Meta (Facebook) | Conversion tracking and retargeting campaigns. | 3 months |
| MARKETING | bscookie, li_sugr |
Corporate audience identification and B2B analytics. | 2 years | |
| MARKETING | gcl_au, IDE |
Google Ads | Conversion tracking and search/display ad measurement. | 3 months / 1 year |
2.3. Managing Cookie Preferences
You can manage or revoke consent via two methods:
Website Preference Center: Use the "Cookie Preferences" or "Do Not Sell or Share My Personal Information" link permanently available in the footer.
Browser Settings: Adjust browser controls to block or clear cookies:
- Google Chrome: Settings > Privacy & Security > Third-party cookies.
- Apple Safari: Preferences > Privacy > Block all cookies.
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
- Microsoft Edge: Settings > Site Permissions > Cookies and site data.