The case

After evaluating the company’s context and its objectives, we validate a B2B strategy for niches and segmented to purchasing decision makers. These ones being mainly construction corporations, architecture and decoration businesses and large scale building investors. For this purpose 2 paths are identified: participation in industry events and presence on the digital environment.

On the first stage, the goal is brand positioning -even though it has had presence in both countries before, it does not have enough remembrance and has lost brand-awareness. For this point in particular, an online ads campaign is displayed on media related to the industry. The campaign points to a landing page with information about the company, credits, international trajectory and recognition, prizes and construction projects involved.

In the second phase an email marketing campaign is launched, aiming to target contacts, so that potential customers can acknowledge the products catalogue.