NBCUNews
Essential resources, communications and content: connecting with peers.
Context
The client needed an internal communication tool to enable employees to stay up-to-date with the latest company news, as well as staff health and well-being initiatives. They also wanted to provide information about other areas such as the work space in general, and possibilities for professional growth, and basically, had to be able to handle all the information habitually communicated and shared among employees.
NBCUNEWS IS AN INTERNAL CORPORATE COMMUNICATIONS SPACE, WHERE EMPLOYEES CAN SHARE INFORMATION.
The case
Since the pandemic, the company has shifted its internal communication entirely online, and one of its goals was to have a centralized digital site for internal use. "The Hub" was developed on the Microsoft SharePoint platform and uses the Microsoft 365 suite.
The first step was to perform an analysis of the client's needs in order to organize the information and create browsing maps, make suggestions for content and graphic layout, and develop a series of push-pull actions to drive initial traffic to the site.
The content was built on a people-centered approach, creating sections where employees are invited to express themselves through interviews, podcasts and videos about how they organize their day, the challenges of hybrid work, their first day in the company, etc. They are also routinely asked to share opinions about improvements and make suggestions, and the company makes sure that this degree of participation and commitment is appropriately recognized.
As diversity, equity and inclusion are all issues deserving special attention, extra effort is devoted to communicating all the company's initiatives in these areas. Most people are extremely interested in topics related to professional growth, training and vacancies, so the section HERE YOU CAN is given over to the offer of internal development opportunities provided by the company.
Qm integral solution
Careful planning and a solid structure meant that all corporate information and employee communications could be centralized in a single platform promoted on different media.
