Carolina Aubele is a fashion specialist, image and trend consultant, designer and entrepreneur. She directs her institute focused on fashion and personal image in Buenos Aires and her main challenge is to expand the online audience for spanish-speaking countries.
CONTENT GENERATION AS A PREMIUM SERVICE AND A LEADER´S ONLINE POSITIONING STRATEGY.
Maison Aubele, educational institution aimed to boost personal style, decides to refresh its image and also offer online training through an LMS platform, so that users can access whenever they want and manage themselves freely.
In Qm we carry out an analysis of the company’s image to find the tone of communication; focusing on its quality, experience and respect for the diversity of each person. In this context the brand arises as a leading voice, as a trend generator regarding people’s style: philosophy, lifestyle, clothing, food and all the aspects involved.
Following this strategy, we come up with a content ecosystem to support this objective. The greatest challenge is to unify, give consistency and format to the large amount of existing online content, due to Carolina Aubele´s high profile in the media and the proprietary content she produces: both inspirational and educational. All this content is exposed online for free and helps position the digital ecosystem.
Qm integral solution
The site is intended to be a hub of information for all the online material, so that the user can take advantage of both free inspirational content and paid online trainings.
We implemented an on the cloud e-learning tool which meets the needs for individual seminars and annual trainings certifications, always pursuing to simplify the user experience and facilitate it’s on boarding.